Summary
Registration not required :: means no junk mail and your privacy is assured
Free :: Take a long URL and give you back a shorter URL (also known as URL forwarding)
Pick Your Own :: You can pick your own "nickname". This nickname can make your URL even easier to remember (provided you can find one that nobody else has already picked).
Subdomain support :: For example it support http://nickname.goLopez.com
Subdomain Masking :: Your link will always remain in view in the address bar of the browser
Terms :: You use this service as is we do not provide any guarantees